This vision was seamlessly integrated into the redesign at Sheraton JBR. “Our brief to the design team was to align with Sheraton’s brand transformation and service culture,” said El Aghoury. “We ...

Perched on the southern coast of JBR beach, the pyramid-shaped Sheraton JBR was the first hotel to open in one of Dubai's most popular neighbourhoods. Welcoming guests since 1996, it was the only ...

As the first hotel built in the Jumeirah Beach Residence (JBR) area, Sheraton Jumeirah Beach Resort has set the standard for excellence in hospitality for over two decades. This transformation ...

Sheraton Jumeirah Beach Resort, the first hotel built in the Jumeirah Beach Residence (JBR) area, has been relaunched following an extensive revitalisation that promises to redefine the guest ...

A fresh transformation for JBR’s most iconic beachfront destination Sheraton Jumeirah Beach Resort, a landmark of Dubai’s coastline for 28 years, has redefined itself with a stunning ...

From his earlier days at Aloft Palm Jumeirah to his instrumental role in Sheraton JBR’s evolution, Afifi has consistently demonstrated his ability to build agile teams, drive performance, and steer ...

This hotel in Dubai’s Jumeirah Beach Residence, JBR, is one of the oldest on the strip and has ... there are also several other popular restaurants housed in Sheraton Jumeirah Beach. Visit for Chinese ...

One of the best venues to enjoy the revelry is the Sheraton Jumeirah Beach Resort, which will be bringing Bavarian folk to the forefront from October 8 to 18. Guests will be able to embark on a ...

Dubai, UAE – Sheraton Jumeirah Beach Resort is proud to announce its relaunch following an extensive revitalization, redefining the guest experience at this iconic destination. As the first hotel ...