Coca-Cola is out with a new commercial (watch it here on Youtube) that it calls “Coming Together.” When I first saw it, it struck me because of how defensive in tone it is. For over 125 years, we've ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

The phrase, “I’ll have a Coke” is more than just a string of words to quench a thirst. When people step up to a Freestyle machine, it is an opportunity to pour their creativity into that cup. With ...

Coca-Cola Nigeria has relaunched its “Share a Coke” campaign, an initiative aimed at reigniting the culture of connection, community, and shared moments among Nigerians through an innovative ...

Coca-Cola‘s legendary Share a Coke campaign is Here!, and this time it’s all about Gen z and everything we love: unique names, vibes, and life-giving experiences. There’s a great feeling that comes ...

For years, Coca-Cola's Christmas ads have been memorable, eye-catching, and often heart-warming. But last year's made a lot of people angry, and it looks like this year's will do the same. On Monday, ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Coca‑Cola’s AI Christmas ad led to pushback for the second consecutive year. The commercial’s creator fired back in defense of the controversial holiday spot. Coca-Cola released its 2025 holiday ad ...