they lean heavily on sensory-friendly pieces to help them get through otherwise overwhelming circumstances. For some neurodivergent people, regulatory behaviors like stimming can sometimes draw ...

Anheuser-Busch InBev wanted to bring the brand to life, a challenge Constantia Flexibles Labels Division were happy to take on. The result is a multi-sensory set of pressure sensitive labels.

while another might have to cut all the labels out of their clothing because they can’t stand the feeling of the tags rubbing against their skin. Those sensory sensitivities were believed to be ...

Shedding light on the power of multi-sensory engagement in retail are assistant ... feel and try on–is a tremendous draw for customers. About 50% of consumers are turned off to online shopping ...

The role of wine labels in selling wine has increased significantly over the past three decades. 'In the '70s and '80s, not a very designed label would not off-put a person, if they were looking ...

The innovation showed that Indian marketers are slowly waking up to the draw of sensory branding—which appeals to the senses of scent, touch, sound and even taste. In 2010, auto maker Volkswagen ...