P UMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to ...

WNBA star Angel Reese has been blessed with a custom logo ahead of her upcoming sneaker collab with Reebok. The slick chrome ...

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can ...

A magazine's logo is its identity ... including Rolling Stone and Esquire -- to evaluate 100 years of Forbes' typography, from prewar swashes to postmillennial serifs. "The Arts and Crafts ...

Type designer Jonathan Hoefler ... the campaign tells Fast Company. The logo’s facelift counters some of the early criticism toward its kerning, or the space between characters, and the ...

[Image: courtesy XYZ Type] And that capital K took some additional massaging. The logo’s K angled in a way that would create spacing problems in the typeface, according to XYZ co-founder Ben Kiel.

Garish colors, aggressive shapes and dodgy typography were just a few of its ... seems odd at first sight. Take Google’s logo. I used to loathe its happy-clappy gaucheness, but now I quite ...

Yes, one's logo should be unique. But unique is not a substitute for smart. Something can be uniquely brilliant or uniquely awful. Trump’s typography is uniquely arrogant. His campaign branding ...

Yes, even after the logo was selected, we tried to make a version that was done in Illustrator, but it just didn’t feel right. The wood type is structurally warped, and I think that’s what ...

New York’s Metropolitan Museum of Art is ditching the iconic M logo it has been using since 1971 in favour of a font-based one that looks a lot like the title of a 70s lifestyle magazine.