Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly ...

Ryan Reynolds revealed the backstory behind Gwyneth Paltrow starring in a viral ad. He shared the creative decision behind the same. The actress was featured in a widely shared PSA for the data ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

The Canadian actor lays out his reasoning. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. For those who need context, during a Coldplay concert ...