Adidas was the shoe to rock thanks to Run-DMC. And back then, Run-DMC had a signature sneaker look: no laces. Now, Joseph "Rev Run" Simmons and Darryl "DMC" McDaniels agree that their Adidas will ...

The conversation takes place at Adidas’ office in New York City, in front of a display of Run-DMC memorabilia—signed sneakers, turntables, and chunky gold chains with Superstar sneaker ...

Joseph "Run ... Adidas tracksuit, and while he has worn many different colors over the years, this go-round he wore the ...

As it turns out, "My Adidas," which took Run-DMC to new heights in the music and ... "Like yo, 'We need to do something about them sneakers.' And I gave them a few of the lyrics." ...

In addition to pioneering the new musical art form, RUN-DMC was an equally important part of sneaker culture. Adidas was an early believer in RUN-DMC and Hip Hop, so it is only fitting that the ...

With memorable shoes come memorable advertisements ... Whether it's Steve Madden's "Big Head Girls" or Run DMC rapping "My Adidas," there are certain ads that are harder to shake than others.

"No pearls, no braids, still get paid. I'm one of the reasons why Yeezys can be made," McDaniels told PEOPLE at the Garden of Laughs benefit on Wednesday night Alexandra Schonfeld is a features ...

Here, mourners show up for Jam Master Jay’s funeral at Allen A.M.E. Cathedral on Nov. 5, 2002, wearing traditional white Adidas sneakers. Joseph “Run” Simmons, left, and Darryl “DMC ...

"Like yo, 'We need to do something about them sneakers.' And I gave them a few of the lyrics." The hit song led to a groundbreaking deal with the brand. The rappers never lost their affinity for ...