The conversation takes place at Adidas’ office in New York City, in front of a display of Run-DMC memorabilia—signed sneakers, turntables, and chunky gold chains with Superstar sneaker ...

Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

As it turns out, "My Adidas," which took Run-DMC to new heights in the music and ... "Like yo, 'We need to do something about them sneakers.' And I gave them a few of the lyrics." ...

With memorable shoes come memorable advertisements ... Whether it's Steve Madden's "Big Head Girls" or Run DMC rapping "My ...

Adidas has released a global ... Superstar follows the sneaker’s journey from basketball courts to hip-hop and features a cameo from Run DMC. The films are shot by Daniel Wolfe, Will Dohrn ...

Joseph "Run ... Adidas tracksuit, and while he has worn many different colors over the years, this go-round he wore the standard black shade. On his feet were a pair of white low-top Adidas ...

Here, mourners show up for Jam Master Jay’s funeral at Allen A.M.E. Cathedral on Nov. 5, 2002, wearing traditional white Adidas sneakers. Joseph “Run” Simmons, left, and Darryl “DMC ...

But over its five decade run ... Adidas walk through concert doors, and roam all over coliseum floors,” so rapped the Hollis, Queens group on their mid-’80s ode to three-striped sneakers.

"Like yo, 'We need to do something about them sneakers.' And I gave them a few of the lyrics." The hit song led to a groundbreaking deal with the brand. The rappers never lost their affinity for ...