Last week, Lacoste announced its partnership with the Rolex Paris Masters. It is the first time the French luxury brand has ever teamed up with the ATP Masters 1000 tournament, and fans could not ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament ...

Hot on the heels of Longchamp, Lacoste is the latest French luxury label to announce the opening of its own café in 2025.

Tournament organizers for the Rolex Paris Masters have officially unveiled ... Also, not welcomed news for Lacoste who sponsors Djokovic and the tournament. It should come as no surprise that ...

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

FIRST SERVE: Lacoste announced Thursday it has signed on to be a premium partner of the Rolex Paris Masters tennis tournament. The partnership will kick off at the next edition of the tournament, ...