The "fruity" limited-edition drinks that Taco Bell fans have been looking forward to have officially launched ...

The first drink Taco Bell added to the roster? The Dragon Fruit Berry Refresca. “Tropical dragonfruit and mixed berry flavors ...

Anyone scrolling through TikTok or Instagram Reels could tell you that there are countless viral recipe "hacks" from fans ...

Rockstar Energy Drink and Myke Towers, a globally renowned Puerto Rican rapper and songwriter, today announced GiL as the official winner of "Rockstar Energy Presents: Mic Check con Myke Towers ...

And at a time when other energy drinks are being criticized for marketing aimed at children, Rockstar is putting an emphasis on low-sugar options, appealing to older consumers. “The launch of ...

PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy ...

Angus Cloud is now a Rockstar.. The Euphoria star has struck a deal as brand partner and face of energy drink Rockstar, marking his first official partnership with a national beverage brand. The ...

Dive Brief: Rockstar Energy Drink launched a campaign, “You Can Own Any Moment,” that is backed by a new science-based claim about the brand's ability to deliver sustained energy, per a press release.

PURCHASE, NY. — Rockstar Energy Drink, a PepsiCo, Inc. brand, is rolling out a new functional beverage. Rockstar Focus is formulated with lion’s mane mushroom extract and 200 mg of caffeine ...