Anyone scrolling through TikTok or Instagram Reels could tell you that there are countless viral recipe "hacks" from fans ...

Rockstar Energy Drink and Myke Towers, a globally renowned Puerto Rican rapper and songwriter, today announced GiL as the official winner of "Rockstar Energy Presents: Mic Check con Myke Towers ...

Visually, energy drink packaging tends toward darker color palettes, high contrast graphics, and heavy typography. Rockstar is headed in a different direction. LOGIN ...

PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy ...

Dive Brief: PepsiCo’s Rockstar Energy Drink announced plans to launch a free, immersive in-app concert series on Spotify as part of its new “Press Play” brand platform, according to a press release.

PURCHASE, NY. — Rockstar Energy Drink, a PepsiCo, Inc. brand, is rolling out a new functional beverage. Rockstar Focus is formulated with lion’s mane mushroom extract and 200 mg of caffeine ...

Angus Cloud is now a Rockstar.. The Euphoria star has struck a deal as brand partner and face of energy drink Rockstar, marking his first official partnership with a national beverage brand. The ...

Dive Brief: Rockstar Energy Drink launched a campaign, “You Can Own Any Moment,” that is backed by a new science-based claim about the brand's ability to deliver sustained energy, per a press release.

Rockstar Energy Drink and UEFA have set the stage for the UEFA Champions League final weekend with a headline performance by Rudimental, powered partly with kinetic energy generated from dancing ...