Rockstar, with 50,000 to 100,000 distribution outlets nationwide, says it’s well known in part because of its distinctive black and gold logo, including a star that substitutes for the letter ...

And at a time when other energy drinks are being criticized for marketing aimed at children, Rockstar is putting an emphasis on low-sugar options, appealing to older consumers. “The launch of ...

While the first Rockstar cans circulated in San Francisco stores and bars in 2001, Weiner tooled around the city in an old limo on which he'd painted the logo. The company brought in $2.8 million ...

Amid tumultuous markets, Rockstar Energy Drink’s billionaire founder Russ Weiner is cashing out. He’s selling Rockstar to PepsiCo for $3.85 billion, in a deal that he tells Forbes should give ...

Rockstar Energy is in the hot seat with members of Congress for using its buzzy logo on some toys, a classic move to appeal to children, after the company told lawmakers it doesn’t market to kids.

A 12-ounce black coffee from Starbucks, meanwhile, contains 193 mg of caffeine and just 4 calories. Rather than guarana or ginseng, Baya gets its caffeine pick-me-up from coffee berries and beans ...

Cyberpunk 2077 is getting its own limited-edition energy drink, and it's going to taste like samurai. CD Projekt revealed the collaboration with Rockstar (the other one) today, debuting a new US ...

Rockstar energy drink founder, 49, who started the company with $50,000 of his own money cashes out in $4 billion sale to PepsiCo. PepsiCo on Wednesday made $3.85 billion deal to buy Rockstar ...

Karol G. joined Billboard and Rockstar Energy Drink for an exclusive virtual performance at this year’s Summer Spotlight concert series, where she dazzled a global audience with some of her ...

U.S. Sen. Richard Blumenthal called on major energy drink companies to quit allowing their logos to be used on toys. Blumenthal compared the tactic to strategies tobacco companies once used to ...

Angus Cloud has a new fashion collaboration. The “Euphoria” actor and streetwear brand Billionaire Boys Club are teaming up to create a capsule collection for Rockstar Energy Drink, which will ...