Rockstar, with 50,000 to 100,000 distribution outlets nationwide, says it’s well known in part because of its distinctive black and gold logo, including a star that substitutes for the letter ...

While the first Rockstar cans circulated in San Francisco stores and bars in 2001, Weiner tooled around the city in an old limo on which he'd painted the logo. The company brought in $2.8 million ...

And at a time when other energy drinks are being criticized for marketing aimed at children, Rockstar is putting an emphasis on low-sugar options, appealing to older consumers. “The launch of ...

Amid tumultuous markets, Rockstar Energy Drink’s billionaire founder Russ Weiner is cashing out. He’s selling Rockstar to PepsiCo for $3.85 billion, in a deal that he tells Forbes should give ...

Rockstar Energy is in the hot seat with members of Congress for using its buzzy logo on some toys, a classic move to appeal to children, after the company told lawmakers it doesn’t market to kids.