“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

A simple logo that is easy to mimic will become a fan ... and check out Bleacher Report’s NBA Page to get your fill of all things basketball.

As it happens, the Noun Project’s icons also make great symbols for small businesses that want a simple logo, but don’t want to pay a lot to come up with one. Squarespace Logo is easy to use.

Admittedly, slanting letters have become a bit dated, and simple-is-beautiful is a design favorite right now. Neither a lack of slanting nor simplicity means a logo has to be boring, though ...

Haslam and GS&F, the Nashville firm that designed the logo, have defended the choice — noting the design needed to be simple and that the state couldn't trademark the well-known tri-star symbol.