The dark red plate quickly attracted online criticism. According to the Fox affiliate, one person called it “the ugliest ...

“If current Web design trends lead to fewer red backgrounds and more green, white, blue, or gray backgrounds, then ads with red backgrounds might perform better as a result of being more likely ...

Key highlights of the infographic include: Ads with red backgrounds averaged +31% higher ... of a comprehensive study analyzing the impact of design on advertising conversion rates.

But the colour behind the product may have just as much effect on the sale, with red backgrounds driving up potential buyer’s bids. A new study claims that the so-called ‘aggressive’ colour ...

on average—but they went only as high as $684 when the background was red. Rajesh Bagchi, of Virginia Tech, and Amar Cheema, of the University of Virginia, say that red induces aggression ...