Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

This deliberate process of nurturing creates an emotional connection and that’s what relationship marketing is all about. Their advisor-branded publication was meticulously designed to position ...

In many organizations, marketing and sales departments have ... Is this a love/hate relationship? Call it what you will, it's a counterproductive dynamic that keeps many organizations from ...

The prevalent marketing practice of highlighting relationships in advertising and promotions can have substantial negative consequences for sales and consumers' willingness to indulge themselves ...

Strategic Relationship Marketing is a fundamental aspect of the Service-Dominant Logic (SDL); a new mindset or lens for observing the social and economic phenomena of exchange. SDL represents a shift ...