In a journal entry on the company’s site titled “Big Feelings from the CEO,” Alex let the public know that he and his team are trying to make more of the coffee mug that’s always sold out. Dubbed ...

In the last few years, East Fork has become a viral product novelty ... Dubbed #TheMug on Instagram, its coffee mugs are now a status symbol of taste and one’s ability to add to cart before others.

For Matisse, however, it is East Fork’s mug he remains most proud of. “There is a saying that perfection is achieved not when there is nothing left to add, but when there is nothing left to t ...

East Fork will have plates, bowls, vases, cups, mugs, and serving ware for sale. These handmade pieces come in a variety of finishes: Morel, Eggshell, Big Sky, Pollen, Celery, Soapstone ...