Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...

Professionals may go back to school for a psychology degree for many reasons, but one of the most common is that they want a career that makes a meaningful difference in the lives of individuals, ...

1 Students must earn a grade of D or higher. 2 World Ready Language Track (WR track) requires successful completion of a two course sequence in a World Language ...

As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...

The M.S. degree program in Behavior Analysis – Global Institute for Behavior Analysis is accredited by the Association for Behavior Analysis International Accreditation Board. The curriculum for the ...

In Jarek Janio’s Inside Higher Ed opinion column, “Beyond ‘Grit’ and ‘Growth Mindsets,’” Janio argues that, to promote better student learning, college instructors should ignore questions about ...