Typically, one price label will say “Unit price.” That will be next to another label for the same product that says “You Pay,” or the actual price a shopper will pay at checkout.

to your competitor's product(s). The key here is to compare net prices, not just the list (or published) price. This information could come from phone calls, secret shopping, published data ...

Setting a product price is an art and a science. It is both a business and a personal decision, factoring in how much you need to earn to make a living, along with your values and marketing messages.

At the beginning of the design phase, it is important to enumerate the exact customer requirements that your design must satisfy. The Product Design Specification tool, or PDS, is a tool that is ...