With the holidays upon us, it's a good time for online stores to make sure their product descriptions are in shape. Here are a few tips and examples to help you spruce up your ecommerce copy.

You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even gone through a process to collect product reviews from customers. So, ...

“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head. Dinosaurs won’t come tumbling out, and ...

Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues. Mueller affirms duplicate content ...