A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

don’t realize a shirt is printed inside Amazon factories. Miguel Roque, director at Merch by Amazon, said he’s cautious about putting a Merch by Amazon logo on the product page. “It’s all ...

For a while, Amazon had suffered from success, scaling at a rapid rate but unable to keep a consistent brand ecosystem, leading to a fragmented identity. With a new refined logo design ...

Amazon is the latest company to step directly into the raging Internet-fire fueled by updates to beloved — or at least familiar — logos. In the past decade, Airbnb’s new logo was compared to ...

Alexa can now control your printer. Amazon today announced a new Alexa-enabled printing feature that lets Echo device owners use voice commands to print out common items, like their Alexa to-do ...