Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the brand when she was 15.

New York, New York--(Newsfile Corp. - May 4, 2024) - In a significant achievement for young entrepreneurs and the luxury apparel industry, Pink Palm Puff, under the leadership of Lily Balaisis ...

Not surprisingly, the Pink Palm Puff rage has, apparently, spawned competition. “My grandma tried to get it for me but she got it off the wrong website and I think it was a fake,” Gianna says.

The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles.

New York, New York--(Newsfile Corp. - May 4, 2024) - In a significant achievement for young entrepreneurs and the luxury apparel industry, Pink Palm Puff, under the leadership of Lily Balaisis ...