Activations like this with Posca Hydrate don’t just capture attention – they help evolve and elevate the Out-of-Home landscape, which is exactly what we’re focused on achieving”.

Australians are invited to take part in the stunt-driven ‘Find Merrick’s Billboard’ campaign, which offers a chance to win a trip to Rome by locating a mystery billboard designed entirely by Posca ...

Merrick Watts and Ed Stening’s Posca Hydrate has appointed AFFINITY as its advisory and media agency partner, following a competitive pitch process. Described as “the original sports drink of ...