Just about the first thing they teach you in brand management infant school is that brands are more than logos. So every discussion of ... I suspect Heinz is just playing the purpose card because ...

ATLANTA--(BUSINESS WIRE)--Newell Brands Inc. (NASDAQ: NWL) announced today that it has completed the sale of The United States Playing Card Company (“USPC”) to Cartamundi Group. USPC ...

USPC, based in Erlanger, KY is the leader in the production and distribution of premier brands of playing cards, including BICYCLE®, BEE®, AVIATOR®, HOYLE®, and FOURNIER®. In 2018 net sales ...