Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when much of social life centered on shopping malls.

Retailers leverage planograms (corporate's instructions on how to set up shelves, facings, categories, view heights, etc.) to improve customer satisfaction, vendor terms and conditions, and on-shelf ...

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend.