Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

Adobe Workfront Planning is now generally available, delivering a comprehensive view of all marketing activities in an organization, and enabling teams to be more strategic in planning and execution A ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.