When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

Popular ’80s bands were iconized not just for their music, but for their hair, too. Huge spikes, Mohawks and big punk styles ruled the day. The Madonna Wrap-Up: Madonna wrap-up trend is as fun ...

She says Curl Cult’s perm kit gives her “loose waves no matter how humid it is outside” Portia De Rossi/Instagram Portia de Rossi is showing us all how she keeps her hair looking good.

Congratulations are in order to the perm, which has recently become one of the most popular celebrity hair trends of 2023. Days after showing off a versatile half-up, half-down hairstyle ...

From the depths of the ’80s, where it was sandwiched between shoulder pads, mullets and blue mascara, the perm has indeed returned. As someone who has spent years ironing out their natural ...

From fashion to beauty, South Korea is the source of many of the latest trends for teens around the world. When it comes to hairstyles, the hottest new looks often originate on the heads of K-pop ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually ...