The modern men’s perm, once popular primarily among Korean ... Brendan Noji, 25, an L.G.B.T.Q. youth services worker who lives in Los Angeles, stumbled upon the hairstyle online during ...

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

The clientele for perms has also changed. Young people, especially men, are the hairstyle’s recent converts. Still, a perm is nowhere near as popular as it was in its heyday. In fact ...

View this post on Instagram In the U.K., a shop called R&G Barbershops is offering its own version of man perm services, advertising the style all over Instagram. "Men's perms are becoming ...

"Now about 80% of our perm clients are men." Fueled by TikTok videos and Korean boy bands and soap operas, the "soft perm" trend among young males has officially migrated to Minnesota. Today's ...

Chahong Room, a popular hair salon chain in South Korea, made choosing perms easy for young men by coming up with a perm catalogue ... by Chahong Room for the services they offer.

To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s ...

While it might seem like a perm is only possible for the straight-haired, it’s actually a viable option for all hair types — thick curls included. “The 2021 perm is softer, more relaxed ...

How long a perm lasts depends on a range of factors, including your hair type and your haircare routine. But you can generally expect a perm to last for at least a few months. ‘Perm’ may be sh ...