Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

At-home perm options tend to start around $15. Keratin hair treatments and Brazilian blowouts both refer to a method of treating your hair for a straight texture that lasts 3 to 5 months.

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair.

The era’s signature look was all about volume, with wild curls, teased roots, and the unforgettable perm leading the charge. The big hair phenomenon was not just a style; it was a statement of ...

An earlier version of this article spelled Tanee Newby's first name incorrectly. The article has been updated. When Ashley León, 28, saw pictures of perm kit boxes on Twitter, it instantly took ...

With everyone from Emma Stone and Julianne Hough, to Lola Kirke taking the perm plunge, we've had a bit of a hair revelation. Turns out those giant, frazzled corkscrew curls as seen on Whitney ...

Jessica Chou for The New York Times Supported by By Wilson Wong The modern men’s perm is loud for a hairstyle so soft. On TikTok, the hashtag #menperm, referring to one of the latest hair trends ...

GloRilla took to her Instagram stories to tell her followers that after a year of keeping her hair natural, she’s returning to a perm. GloRilla is one of the many women contemplating their ...