Patrón has long been a staple top-shelf tequila, but the storied brand’s new El Cielo release is primed for nothing short of transcendence. Men’s Journal aims to feature only the best products and ...

Two of the world's most pioneering drinks brands, Fever-Tree and Patrón Tequila, have combined their expertise and craftsmanship for the first time to create a new bespoke mixer, Fever-Tree Citrus ...

Annabelle Herd, CEO, ARIA, said: “It is great to welcome PATRÓN Tequila as the Official Spirit Partner of the 2025 ARIA ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case. A top-shelf ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

Tequila is starting to demand the treatment usually reserved for scotch whiskies. French crystal maker Lalique, who has previously created special bottles for Macallan, has teamed up with Patrón ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the key ...