HAMILTON, Bermuda, July 9, 2025 /PRNewswire/ -- PATRÓN ® Tequila, announced today its "Censored Truth" campaign in the U.S., a bold new effort challenging the industry's lack of transparency and ...

Tequila Patrón announced on Monday that following the conclusion of the 2018 racing season, it will withdraw its existing involvement in the IMSA WeatherTech Sportscar Championship, both as a team ...

We had a chance to taste the tequila this week and can report the following: the liquid itself is a deep amber color with flashes of brown and copper, much darker than your average extra anejo tequila ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...

If you’re really eager to drink some rare tequily, and you don’t mind ponying up almost eight grand to do so, Patrón’s latest creation could be the drink for you. For a cool $7,500, you can now treat ...

PATRÓN® Tequila is leading the way as the first tequila brand to work with its agave farmers to help them achieve certification for agave farming from GLOBALG.A.P. This industry-leading work sees ...

Annabelle Herd, CEO, ARIA, said: “It is great to welcome PATRÓN Tequila as the Official Spirit Partner of the 2025 ARIA ...

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the key ...

Tequila Patrón ESM brought the brand new racing machines to Magny-Cours in central France on Monday to conduct its first official shakedown and first laps in the Onroak Automotive Ligier JS P2 ...

Maybe late last year you saw the TV ad for Patrón tequila in which a rippled god and a sultry goddess are lying in bed, relaxing and clearly pleased with whatever they have just done. “The Perfect ...