Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

Yield Software (http://www.yieldsoftware.com), a leading provider of internet marketing software, today announced it raised $6 million in Series B funding. The ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. For marketing to be effective, it must place the right ...

You can't grow your business without a strong sales and marketing team and effort. The way companies sell and market themselves is constantly changing in today's information-heavy world. You need to ...