CES 2025, held in Las Vegas from Tuesday to Friday this week, is one of the world's largest tech trade shows where companies unveil their latest innovations. This year, among the standout announcements is an LG OLED TV, claiming to be the "brightest TV on the market”.

The Primary RGB Tandem structure applied to the fourth-generation OLED TV panel organizes the light source into four stacks by adding two layers of blue elements and independent layers of red and green elements. It improves maximum brightness by increasing the amount of light produced by each layer compared to the previous structure.

LG Display has unveiled its 4th generation OLED TV panel with a major brightness boost along with some interesting claims and bragging rights.

LG Display launches worlds brightest OLED panel with 4000 nits in Seoul LG Display reveals next-gen ultra-bright OLED technology designed for AI integration

LG Display's new 4th-generation OLED panels are 33 percent brighter than previous generations, while also being more power-efficient.

LG Display has officially released more details on its new fourth-generation OLED TV panel technology, which made headlines at CES 2025 with its four-layer design and will be landing in the likes of the LG G5 later this year.

LG unveils AI-powered OLED TV with threefold brightness and advanced features LG showcases revolutionary TV technology with unmatched brightness and enhanced features

LG has unveiled the next generation of its OLED technology, which it says is brighter and more energy efficient than ever.

LG Display Co. on Thursday unveiled its new fourth-generation organic light-emitting diode (OLED) panel designed for artificial intelligence (AI) TVs as part of its push to lead the premium screen market.

LG Display has officially announced the fourth generation of its OLED display technology, and it will be available in LG's M5 and G5 OLED TVs in 2025.