At least, that's what Nutter Butter has been doing since ... posts about the right way to dunk an OREO, cheeky OREO "facts," and a meme of a car trunk loaded with OREO packages that reads "When ...

Home to its signature peanut butter cookie, Nutter Butter took to Twitter on Monday to unleash a tweet that read, “N is for the way you nut at me.” It didn’t take long before the tweet ...

“I haven’t thought about Nutter Butter in years but I just bought some.” A meaningless, surreal TikTok driving purchases? Now, that’s the power of memes. This article was produced and ...

However, that doesn’t appear to be the voice of Nutter Butter’s Twitter account, which hasn’t even addressed Pride Month in any overt way. Our newsletter is like a refreshing cocktail (or ...

But is there another way? We asked leading marketers. Nutter Butter has fully embraced its ... But is loose-cannon meme-mania the only way of breaking through with Gen Z customers?

Some companies are nailing this by tapping into the chaotic, meme-driven ... s showing a Nutter Butter cookie on fire at a playground or horror-fueled visuals that look like a crime scene, Nutter ...