Nor is it Justin Timberlake's crispy 2000s ramen noodle waves ... offering its own version of man perm services, advertising the style all over Instagram. "Men's perms are becoming extremely ...

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

"Now about 80% of our perm clients are men." Fueled by TikTok videos and Korean boy bands and soap operas, the "soft perm" trend among young males has officially migrated to Minnesota. Today's ...