Yet it was clear from Auburn fans online they wanted to move on from Under Armour which had been partnered with Auburn since 2006. They wanted a move to Nike. Ultimately, Auburn wound up picking Nike.

SEE ALSO: Like Steph Curry, The Rock isn't happy Under Armour's CEO praised Trump On Sunday, the three-time NBA champion tweeted out this powerful new Nike ad featuring himself, fellow NBA pro ...

Nike, Adidas and Under Armour remain a major lure for recruits, even if some players have have run afoul of NCAA rules for selling their gear. And Nike’s new ad campaign could raise the ...

“Under Armour feels less ubiquitous than many of the other brands in the gym-wear space," fitness writer Phil Hilton tells us ...

Smith had few interactions with Under Armour while an athletic director. Prior to his tenure in Columbus, he served as AD at Arizona State and Iowa State, which also were both Nike-sponsored ...

After donning Under Armour for the last 18 years, the Tigers announced in April an upcoming switch to Nike as their official outfitter for their athletic teams. The change will officially take ...

Auburn may be nearing a final decision on its next apparel deal, Athletic Director John Cohen suggested on a Tuesday appearance on Next Round Live. “We feel like we’re in a very, very positive ...

Auburn's deal was one of Under Armour's 10 most lucrative at the college level last year. Last month, Auburn Undercover's Jason Caldwell reported that Nike is the "heavy favorite" to become Auburn ...

But this edition of the Boston Marathon was something of a statement for the non-incumbent brands vying for Nike’s throne. Under Armour is a ... louder than any ad campaign.

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma ... “It’s the type of line and ad that fills you with adrenaline and hypes you up ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...

On Friday, Nike released a spellbinding ad campaign for the Paris Olympics ... Fans quickly reacted to the fallout online. Meanwhile, Under Armour continues to be a thorn in Nike's side on social ...