Projected lottery picks VJ Edgecombe and Jeremiah Fears have signed multiyear endorsement contracts with Adidas.

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael Jordan would have signed with the German company at the beginning of his ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

One of the most successful examples is Nike’s contract with Michael Jordan, whose namesake brand now generates nearly $7 billion of annual revenue and is growing faster than the rest of the company.

Nike, Adidas, and even Allbirds are rethinking their big bet on DTC. ... On a December earnings call, Nike CEO John Donahoe said the company's core strategy "remains very much the same." ...

Adidas' new Adizero Adios Pro Evo 1 retails for $500, and is the company's lightest running shoe ever made, it says. Footwear industry analysts say Nike may have lost ground to smaller brands as ...

Adidas' new Adizero Adios Pro Evo 1 retails for $500, and is the company's lightest running shoe ever made, it says. Courtesy of Adidas By Demi Lawrence – Staff Reporter, Portland Business Journal ...