When Michael Jordan signed with Nike, it brought a revolution. With immense love, his shoes made it to the court and soon ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

The Adidas campaign, which showed a poster of footballer Alessandro Santos following through on a kick and, on the street below, a giant Adidas ball sitting atop a crushed car, was seen in Tokyo, a co ...

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday. The news ...

Under Nike's plan, Hong Seng Knitting and Cassia Garment will provide affected workers with compensation equivalent to ...

A joint ad campaign is the latest effort connecting Nike to its longtime wholesale partner Dick’s Sporting Goods. For the joint marketing campaign, it also means customers can access extra content ...

Tennis star Naomi Osaka stars in the latest Nike Women by Yoon Ahn campaign wearing one-of-a-kind competition kits. This collection is coming ahead of the US Open weekend in New York City, where ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...