Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system ...

Nielsen plans to start sharing preview data in the first half of 2021, and expects it to be able to help advertisers measure new kinds of “addressable” ads that can be aimed at specific ...

Nielsen is planning to replace its current TV ratings system with a new one by 2024 that further integrates digital and streaming activity.. The company aims to start rolling out the new setup ...

Nielsen's top TV shows of 2020 on linear networks included "This Is Us," "Young Sheldon," and the usual procedurals. Law-enforcement shows like "NCIS" and "FBI" topped the list in a year where ...

Nielsen's most watched TV shows of the 2019-2020 season — from the fall until now — is largely a collection of familiar network procedurals and sitcoms, from "The Conners" to "NCIS.". But ESPN ...

Nielsen said it would replace its current TV ratings system by 2024 with a metric that incorporates digital viewing including streaming TV as well as the current traditional audiences, a shift ...

Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming ... 3:00 AM PST · December 8, 2020.

2020-21 TV Ratings: Winners, Losers and Network Rankings. In a rough season for ad-supported TV outlets, a few shows managed to stand out amid a landscape of overall declines.

Nielsen, the primary authority trusted to track TV ratings, announced on Monday that it’s undertaking a major overhaul to its system to better integrate programming across platforms.

The NFL‘s TV audience shrank some in 2020, but the league remains the top draw on ad-supported television.. The regular season that wrapped on Jan. 3 dipped by about 10 percent in TV viewership ...

TV programs across the dial recorded superlatives last week with a captive audience of millions of Americans told to stay home because of the ... 2020, 1:03 a.m. ET. ... Nielsen Ratings ...

Nielsen is planning to replace its current TV ratings system with a new one by 2024 that further integrates digital and streaming activity.. The company aims to start rolling out the new setup ...