Accuracy of messaging: Good logos send a message about the company they represent, and great logos send a highly accurate one. The individual elements that you choose, such as color, font and ...

A company's logo is its visual shorthand, and good logos send a direct message -- they are clear, unique, and memorable. Most importantly, they represent the authentic story of what a company ...

and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Jens Müller is ...

There are good logos and there are bad logos—who can tell the difference between the two? Per Mollerup, an economist whose Scandinavian visual communications firms Designlab specializes in ...