And it’s a good thing the logo did succeed, as it helped transformed New York tourism into the flourishing industry it is today. Next, check out NYC Gets Its Own Custom Fonts and Iconography and ...

In the 1970s, graphic designer Milton Glaser brought a New York state tourism advertising campaign to life with his I NY logo, changing souvenir shops forever. About 50 years later, a new ad ...

This post originally appeared on The Basis Point: Reactions – in logo form – to We ️ NYC logo Yesterday, The Basis Point team was discussing the new We ️ NYC logo to replace the ...

At first glance, the new logo is a gradient rainbow flag made up of the letters NYC. But the rainbow is just the beginning. Because when you see it animated, that gradient breaks its rainbow ...

Just a few hours after the new “We ️ NYC” logo was revealed on Monday, reaction on Twitter — and beyond — was not merely negative, but brutal. The design is part of a campaign aiming ...