This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success. Successful new product launches are those that ...

An analysis of new product development processes, market and customer research for product development decision making, and the tools, techniques and metrics that underpin new product development.

At CMG Partners, for our latest CMO's Agenda research [email required], we talked with marketing and product leaders to find out how they use customer dialog to shape their process for new product ...

"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.