I was recently asked by a client to provide a vision statement as to what a great new product development (NPD) capability and process look like. This question, simple as it is, gave me pause.

Delivering new products to market is a complex process with multiple challenges that results in a failure rate of between 30-40%. To keep up with ever evolving consumer trends and market ...

Dave Mead of Albumedix and Peter Ridgway of Reach Separations will talk about their individual approaches to New Product Development (NPD), the deciding factors in developing new products and services ...

This paper explains the concept of New Product Development (NPD) – the process of bringing a new product to market – and how to ensure its success. Successful new product launches are those that ...

One of those areas is new product development (NPD), which requires a degree of creativity. Surely a machine can’t take different data points and create a brand new product from scratch without ...

All this makes new product development a huge financial risk for manufacturers, so getting it right and avoiding mistakes is essential. One of the most surprising mistakes food and beverage brands ...

and new product development (NPD) software for the food and beverage industry, today released its latest survey report, R&D and Product Innovation in the Food and Beverage Industry. Based on ...

May was another busy month for new product development (NPD) as food and drink manufacturers unveiled a range of innovations.

“The judgment in Aldi v Thatchers has arguably changed the landscape in new product development as other brands are now ...

The process behind the creation of a new product. This covers the conception of the idea behind the product; development and testing of the product; and the product launch and commercialisation.