Additionally, One Up’s tournaments will also be promoted on NBA 2K’s official social channels. This deal is not exclusive, so this increased visibility is a key value-add for One Up.

Ronnie 2K Talks ‘NBA 2K25,’ Jayson Tatum Cover and Player Ratings Drama: ‘Giannis Wasn’t Thrilled. There’s Always Somebody Upset’ By Andrés Buenahora ...

NEW YORK — The NBA 2K League today announced the “NBA 2K League Alley”, an immersive, basketball and Japanese-inspired event space during NBA All-Star 2024 in Indianapolis, Friday, Feb. 16 ...

2K Sports and The Play Company are teaming up to bring cash tournaments to NBA 2K25. ... NBA 2K Play will allow NBA 2K25 owners to join pay-to-enter weekly tournaments for cash prizes, ...