“Despite that, we are still in the durian industry as we see the great potential of durian as the king of fruits both locally ... hence why they chose to launch their Musang Durian Puree as their ...

The Musang King durian was first registered as an intellectual ... a unique Malaysian fruit product, that is now also loved globally. Mohamad said durians today are more than just a fruit ...

Chinese demand for premium varieties like Musang King and D24 continues to outstrip ... competing with kiwis and cherries as well as those products from Japan such as strawberries and grapes ...

"This would help prevent counterfeit or lower-quality durians from being marketed under the prestigious Musang King label, preserving its identity as a uniquely Malaysian product," Lim said.

“We try to reach them by word of mouth, or also to those who love Insta-worthy products that are edible and of course, delicious,” she added. Since the launch of the Premium Organic Musang King Puffs ...

Malaysian Musang King durians imported into China are being sold at a premium rate of RM350 (US$81) per fruit, more expensive than products from other Southeast Asian suppliers. Malaysia's Agriculture ...

“MKITS uses Internet of Things (IoT) technology, which is also developed by SIRIM industrial research, and is customised to DSR Taiko’s Musang King durian orchard, allowing durian fruits and ...

CHINESE businesses have beaten Malaysians in trademarking the word Musang King – a local variant of the king of fruits – with nearly 200 companies using the name in their products, Sin Chew ...

Besides the $5 Musang King deal, the stall is also offering a 20 per cent discount on their premium durian for customers with Pioneer Generation and blue CHAS cards. They will also get a free ...

Lim Chin Khee, an adviser at the Durian Academy, which specializes in training growers in Malaysia, said the IP status helps Chinese consumers feel more confident that they are getting authentic ...