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Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...

In the ever-evolving landscape of app development, developers and businesses are constantly seeking innovative ways to monetize their applications. One approach gaining significant traction is the ...

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AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution startup Adjust for $1 billion. The news was confirmed by AppLovin ...

The app economy is projected to hit $614 billion by 2026. A growing user base spending more time inside apps—averaging 4.2 hours daily—is a good driver for growth. Subscription revenue had begun ...

SAN FRANCISCO, CA, UNITED STATES, February 10, 2025 /EINPresswire.com/ -- As the app market grows increasingly competitive, developers and publishers are constantly ...

Apple’s Vision Pro offers consumers a new way to interact with apps via spatial computing, but it also offers app developers a way to generate revenue without subscriptions. According to a recently ...

Mike Brooks, WeatherBug’s SVP of revenue, is a mobile programmatic evangelist. “We’ve seen a huge positive impact from adopting a unified auction, and we like to be vocal about it,” Brooks said. “We ...