A good logo is meant to evolve with the times ... “One thing I like is to mash up different shapes,” Serra says. “My work is a combination of forms, shapes, and textures that resembles ...

As my colleagues and I point out in a new paper, a logo’s shape can affect the judgments people make about the attributes of a company or product. Specifically, we find that circular or angular logos ...

As with many modern redesigns of logos made to chase today’s trendy ... and we’re left with a far less distinctive shape that doesn’t read as “BMW” in the way that the black / white ...

That latest logo consists of geometric shapes that form the outline of a ... which was designed by mid-century modern architect Donald Wexler. The current logo consists of a cursive font spelling ...