As my colleagues and I point out in a new paper, a logo’s shape can affect the judgments people make about the attributes of a company or product. Specifically, we find that circular or angular logos ...

A good logo is meant to evolve with the times ... “One thing I like is to mash up different shapes,” Serra says. “My work is a combination of forms, shapes, and textures that resembles ...

As with many modern redesigns of logos made to chase today’s trendy ... and we’re left with a far less distinctive shape that doesn’t read as “BMW” in the way that the black / white ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape ... more modern. "Newton," it says, naming the man drawn in the center of the logo, sitting ...

That latest logo consists of geometric shapes that form the outline of a ... which was designed by mid-century modern architect Donald Wexler. The current logo consists of a cursive font spelling ...