Not only will most customers read your messages almost immediately but mobile marketing campaigns ... average of five to six hours a day on their phones, excluding work-related smartphone use.

When the urge to light up becomes too strong, smokers need send only a one-word message from their mobile phone and within ... The programme sends out 60 different messages at random.

If you are a mobile marketer using text messaging ... Think about when users would want to accept a phone call. A text message has a similar alert method and people typically don?t want to be bothered ...