Once upon a time, before smart phones or even the Internet, a book called the Yellow Pages was the go-to directory when it came to finding local merchants. To optimize their search results, local ...

Many consumers and business professionals alike are using their smartphones more than desktops to connect with others, shop, consume entertainment, do business and more. For this reason, companies ...

Find top 3D game art companies for mobile games. Learn which studios deliver optimized assets, characters, and environments for mobile platforms.

Exciting changes are happening in the ad space with marketers dedicating more budget and attention to mobile as one of the most effective means for connecting businesses and consumers. To be ...

It surprised me to find out in Adobe's 2013 Dig­i­tal Mar­ket­ing Opti­miza­tion Sur­vey that fewer than 50 percent of the 1,800 respondents reported having a mobile-optimized site or a mobile app. I ...

On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that ...

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...

As mobile device penetration grows in Asia and more people access the Internet through these devices, companies such as e-commerce operators and media companies are starting to look into improving ...

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. Chris has led SEO teams ...

Joel Philo is principal behavioral scientist at Infor, and Paul Boatman is director of talent science and analytics at Infor. Opinions are the authors' own. The war for talent begins with candidate ...