This advert was for "Project Makeover" - a mobile game, where the aim is to "give ... it encourages really harmful tropes around gender," said Ms Hatch. "This idea that women need to be saved ...

Mobile games companies have previously fallen foul of the ASA for advertising gameplay that ... ads is a bigger concern because of the harmful tropes they perpetuate, said ASA’s Craig.

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. In a Sky ...

An advertising watchdog is taking a stand against degrading images of women within mobile game adverts ... objects’, the use of pornographic tropes, and ‘sexual encounters which were implied ...

The Last of Us star Pedro Pascal is showing up in an unexpected place: a mockumentory short that's an ad campaign for mobile game Merge Mansion. This game has had viral ads in the past ...

The company, a mobile game called Royal Kingdom, has enlisted James as part of an ad campaign that includes many other celebrities, such as Jimmy Fallon and Shakira. The Lakers star is going for ...

Gaming is growing every day in APAC, and so are mobile game experiences Mobile game advertising is increasingly becoming integral to every marketer’s media mix in the APAC region. In India ...

Chris Hemsworth features in an ad for the new mobile game, Squad Busters, alongside a handful of A-listers. Hemsworth portrays the character ‘Barbarian King’, which bears a resemblance to his ...

This advert was for "Project Makeover" - a mobile ... games. What is that encouraging?" she told Sky's Data and Forensics correspondent Tom Cheshire. "It's encouraging an incredibly negative ...